As an intern at R/GA I had the opportunity to help design Shopify’s first brand campaign - “Let’s Make You a Business.” The campaign aims to show the difference between making something, and making something a business.
The design system illustrates a merchant’s journey through lines and moments through dots.
The campaign launched in April 2019 across major cities in North America.
TEAM
Agency: R/GA New York
VP, Group ECD: Nick Pringle
ECDs: Chris Joakim & Mike Donaghey
Design ECD: Roberto Fara
Senior Copywriter: Jason Burke
Senior Art Director: Erin Evon
Designer: Jongwoo Kim
Art Director Interns: Victoria Lyons & Kennedy Choi
Re-branding:
Creative Director: Augustus Cook
Design Director: Alexis Waller