A line of tech gear that leverages The Economist’s reputation to remind onlookers not to judge a Gen Zer for being on their phone all the time.
AWARDS
SILVER - Young Glory - February 2019
CONSUMER INSIGHT
Gen Z is fed up of being judged for always being on their screens. Though it may be true, some of the brightest Gen Zers are using technology to create disruption for social change.
BRAND INSIGHT
The Economist is widely recognized as news for the most intelligent, successful people. What if we could leverage The Economist’s good reputation to deflect people’s judgement of Gen Z being on their screens?
IDEA
With a new line of tech gear by The Economist, we remind onlookers to think before they judge. After all, that Gen Zer could be changing the world behind that screen.
Ads on social media targeting our audience when they are, of course, on their phones.
COPYWRITER
Caleb McMullen