NISSAN USA - ROAD 2 MARCH MADNESS

Produced March 2022

120+ teams. 60+ schools. And a dizzying number of varying bracket results. The path to the Final Four is unpredictable, yet there is only one way to get there – by taking Road 2.

Road 2 is a fictional stretch of highway that crosses America. Teams take this iconic journey every year, and no matter how many times they travel it, the scenery is never the same.

So, hop in and let’s see what adventures take place this year on the Road 2 March Madness.

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TEAM
Agency: TBWA\Chiat\Day New York

ECD: David Banta
CD: Mike Blanch
AD & CW: Victoria Lyons, Corey OBrien
Business Managers: Raquel Devariel, Tony Burman
Production: Amanda Kresge, Jonathan Cohen