NISSAN ARIYA - VEHICLE LAUNCH - SOCIAL & OOH
Produced January 2023
”Car people” didn’t think an EV could meet their needs. But with the launch of the all-new, all-electric Nissan Ariya - they were introduced to an EV that’s electric with an edge.
To celebrate the launch, we teamed up with celebrities on TikTok. Our TikTok with Jay Ellis
was featured in AdAge under “The Top 5 Brand TikToks You Need To Know About Right Now.”
In addition to social, we created a 3D OOH billboard that was on display in Times Square.
We also had static OOH pieces across the country, with photography done by MP Curtet.
TEAM
Agency: TBWA\Chiat\Day New York
ECD: David Banta
CD: Basil Cowieson
AD & CW: Victoria Lyons & Briatni West
Production: Sara Gold & Sammie Heston