THE ECONOMIST - JUDGEMENT DEFLECTORS
SILVER - Young Glory - February 2019
Miami Ad School Student Project
CHALLENGE
Gen Z is fed up of being judged for always being on their screens. Though it may be true, some of the brightest Gen Zers are using technology to create disruption for social change.
INSIGHT
The Economist is widely recognized as news for the most intelligent, successful people. What if we could leverage The Economist’s good reputation to deflect people’s judgement of Gen Z being on their screens?
IDEA
With a new line of tech gear by The Economist, we remind onlookers to think before they judge. After all, that Gen Zer could be changing the world behind that screen.
Copywriter: Caleb McMullen