DOLLAR SHAVE CLUB - ONE NIGHT STAND
Miami Ad School Student Project
CHALLENGE
We’re living in the midst of a dating apocalypse. With the rise of Tinder culture young adults are engaging in casual sex now more than ever.
But pop-culture would have you believe one-night stands happen less than you think. They’ll tell you why they’re shameful and dangerous but in an age where sex for pleasure is the norm—it’s time to change the narrative.
IDEA
One Night Stand Vending Machines by Dollar Shave Club: A place where anyone can stop and pick up their post-hookup needs. Strut your post-coitus glow whether you’re rushing to an early meeting or back to class—no one will know any differently.
A partnership with Waze will help locate a One Night Stand Vending Machine near you.
Copywriter: Jayne Stymiest