APPLE - SHOT IN THERMAL MODE
Miami Ad School Student Project
CHALLENGE
Toxic fumes are a major concern, and air pollution has been linked to about 7 million premature deaths globally.
INSIGHT
For many people seeing is believing. But since toxic fumes are undetectable by the human eye, getting the message across to the public can be difficult.
IDEA
Introduce thermal imaging technology to the iPhone, giving people the power to capture and share what can’t be seen by the human eye.
Copywriter: Charlie Tran