While people are in the meat section at grocery stores, we get them to “drop the meat” by intercepting them with an Air Drop from Beyond Meat.

AWARDS
FINALIST - Young Glory - April 2019

BRAND TRUTH
Beyond Meat is a meat alternative that is meant to look, feel, and taste like meat. It prides itself on being sold in the meat section and it’s target is meat-eaters rather than vegetarians.

How do we get people to choose Beyond Meat, a meat alternative, while in the meat section?

IDEA
While people are in the meat section at grocery stores, we get them to “drop the meat” by airdropping a Beyond Meat coupon to them with reasons of why they should try the alternative.