Welcome to the Nissan Heisman House, where the legends of college football all live under one roof.
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After 13 seasons of the Nissan Heisman House, fans were always asking “is this place real?” So when the most recent Heisman Trophy winner, Caleb Williams, was introduced to the house this year, he asked the same question. This season took a reality-TV style format to play into the questionable “reality” of the house.
And then we made it feel even more real by giving fans a chance to view the house on Zillow. Take the tour yourself below.
The below spots ran on TV during college football season.
We took the opportunity to create some wacky and fun social media content.
We tapped into trends on TikTok and Instagram - like music remixes, polls, capcut templates, and meme-like content.
To celebrate Rivalry Week, we took the Heisman winners out of the Heisman House to surprise fans at their houses instead. We enlisted Tim Tebow and Robert Griffin III to hop into their Nissans and deliver Uber Eats to college football fans on game day.
TEAM
Agency: TBWA\Chiat\Day
ECD: David Banta
GCD: Mike Blanch
Senior Copywriter: Briatni West
Art Director: Victoria Lyons
Copywriter: Joshua Blanco
Art Director: Hunter Swink